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Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. "You just had to be there." Recognize that phrase? You've ...
When you think of experiential marketing what image springs to mind? Most likely one from the many flashy efforts executed by T-Mobile in recent years – the brand has become famous for its take-overs ...
Monica Gomez is the Founder and CEO of the award-winning event and marketing agency, The Concierge Club. Follow her on LinkedIn. Have you tried running paid ads for your business lately? Increasing ...
When staffing an event, one size does not fit all. Corporate events and experiential marketing programs for brand engagement have vastly different goals, audiences, and execution strategies. Hiring ...
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The year ahead for experiential marketing
Events and experiential marketing, which is known to be an industry built on novelty, is facing an uncomfortable truth. Despite unprecedented investment, scale and frequency, many experiences today ...
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