As FMCG firms move from survival to growth, they are focusing on dual-speed consumers, premium portfolios, and quick commerce ...
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Higher costs, reduced quantity: FMCG companies shift strategy amid inflation as demand for smaller...
Have you noticed that a Rs. 10 biscuit packet is now smaller than it was a year ago, even though the price hasn't changed? Many companies have adopted this strategy to cope with inflation by reducing ...
LONDON--(BUSINESS WIRE)--Infiniti Research, a leading customer intelligence solutions provider has announced the completion of their competitive pricing strategy for an FMCG company. The client is one ...
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