After writing a couple of columns about the advantages of creating a Facebook business page, I thought I should tell you how to go about doing so. This won't be a detailed technical tutorial. Some ...

A username for a Facebook page is simply another term for a customized URL. In the same way as happens with individual personal pages, you can claim a name and make it part of the website address that ...

Facebook has become more than only a social media platform that helps people stay in touch with friends and family. It has become a business hub for small and large businesses alike. Sometimes, there ...

An icon in the shape of a lightning bolt. Impact Link Unlike the name that displays on your Facebook page — your display name, in other words — a Facebook username operates relatively unseen in the ...

Facebook is infamous for the numerous ways in which folks use — and misuse — the platform, from your uncle sharing conspiracy theories to your roommate selling your couch on Marketplace. There's one ...

You can create a Facebook business page to grow your brand and expand your reach. It's easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more.

Having a lot of fans may not increase sales immediately, but it should at least increase the strength of your brand through reputation management, improved customer support, and the conversion of fans ...

Which is best for your business, a Facebook Page or personal profile? Learn the differences and how to start and optimize your Page. When we think of local search, we tend to think of Google. Yet ...

Forbes contributors publish independent expert analyses and insights. I study social business, collaboration, and digital innovation. After writing a couple of columns about the advantages of creating ...