The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Companies that embed tracking pixels on their websites face a fast-growing wave of consumer privacy lawsuits, with filings tied to web tracking on pace to reach new highs in 2026. Federal regulators ...

Readers of this blog know that we often discuss consumer privacy claims surrounding the use of third-party pixel tracking software on ...