Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

The new solution helps brands unlock high-margin revenue from first-party customer data, with built-in privacy and no new infrastructure to manageSEATTLE--(BUSINESS WIRE)--#AdTech--Amperity, the ...

Once a staple resource for garnering business insights, third-party data—the information collected and aggregated by unrelated data providers—will soon be obsolete. In light of new privacy regulations ...

Transparency and providing a valuable exchange with customers are key to incentivizing first-party opt-in, especially in an increasingly hostile data collection environment. According to a cohort of ...

Editor’s Note: Despite Google’s recent announcement decision to scrap third-party cookie deprecation in Chrome, Colgate-Palmolive continues to test and invest in first-party data strategies as an ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.