Focus groups are an important market research tool companies use to gather feedback on their products and services. They provide an opportunity to have a conversation with a set of individuals to ...

If you want to get an in-depth look at what customers think of your business, focus groups can provide the anecdotal information that can inform strategic planning. For that to happen, the moderator ...

A focus group is a marketing research tool in which a small group of people (typically eight to ten individuals) engages in a roundtable discussion of selected topics of interest in an informal ...