In today’s digital world, it can be hard to really know a customer. Sure, a company can analyze behavior to track engagement or run surveys to gather some info, but it’s often not providing a full ...

SAN DIEGO--(BUSINESS WIRE)--There is a growing need to understand consumer sentiment with the same depth of insights as moderated in-person focus groups but more quickly and without their high cost or ...

Focus groups are a fast and effective way to elicit information and perspectives from a variety of key informants simultaneously. In public health, it is often a standard research methodology that is ...

University-wide emails from the president's office were sent out on Sept. 14 and Sept. 21 to invite current students and Class of 2021 graduates to participate in a survey evaluating student ...

Focus groups usually consist of three to twelve carefully selected participants who share similar attributes qualifying them to give valuable insight or evaluation on a particular topic. Focus groups ...

Who is conducting this study? This study is being conducted by researchers at the University of Nevada, Reno who received a research grant from the U.S. National Science Foundation. The researchers ...