The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer.

Vodacom today announced that its flagship rewards programme, VodaBucks, has been awarded with the “Best Gamification Worldwide for Loyalty Enhancement” accolade at the prestigious 2025 International ...

The next generation of loyalty programs is here and we’re going to start seeing less of a focus on generic discounts and freebies and more personalized experiences for loyal guests. Inspire Brands’ ...

INDIANAPOLIS, IN, UNITED STATES, December 17, 2024 /EINPresswire.com/ -- TouchPoint One, the leading provider of contact center employee engagement and performance ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...

MONTREAL, Jan. 20, 2026 /CNW/ - Mistplay, a leading play-and-earn rewards and loyalty program for mobile gamers, has entered into a definitive agreement to acquire the Connected Rewards™ platform and ...