As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

Generations are formed over time as groups of individuals who have experienced many of the same political events, as well as social and economic trends. As a result, certain character traits, such as ...

The importance of understanding and leveraging generational characteristics without making broad assumptions that can lead to stereotyping. The first steps legal leaders and others can take to ...

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The terms "Millennial," "Boomer," and "Gen Z" are thrown around constantly, often as shorthand for a set of stereotypes. But what do these labels actually mean, and which generation do you belong to?

Walk into any leadership meeting today, and you'll likely hear the same frustrated conversations: "Gen-Z has no accountability," "Millennials need constant feedback," "Boomers resist change," "Gen-X ...

Journalists, researchers and the public often look at society through the lens of generation, using terms like Millennial or Gen Z to describe groups of similarly aged people. This approach can help ...

Generational influences can affect how people communicate, think and work. Four active generations are in the workforce in 2024, each with unique characteristics and worldviews. For business owners ...

A recent article on 'the myth of the broke millennial' makes a convincing argument for why millennials are just like Boomers and Gen Xers.