Add Yahoo as a preferred source to see more of our stories on Google. Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Generic brands, sometimes referred to as “private label” or “store brands,” are increasingly popular today as shoppers face rising food prices in grocery stores. Some consumers believe these brands to ...

Shopping smart doesn’t mean sacrificing quality – sometimes the best deals hide in plain sight on store shelves. Generic products often deliver the same performance as their expensive counterparts, ...

Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Dupe culture continues to grow in popularity as consumers share their favorite knockoff products that resemble recognizable name-brand products for a fraction of the price. With rising costs of ...