In their article on “The Role of Brands and Mediating Technologies in Assembling Long-Distance Family Practices” in The Journal of Marketing, Amber Epp et al suggest that as families get spread out ...

Brand owners frequently adopt geographic terms to describe the origin or a characteristic of goods, such as NANTUCKET NECTARS for beverages from Nantucket and HYDE PARK for high end apparel. They may ...

Suppose that you want to register a trademark that identifies a source of goods or services for your business. What if the trademark describes a geographical area such as eastern? Should you register ...