Glocalization is about embracing the concept that the global economy is, in essence, a series of local economies. True business engagement in our interconnected world requires more than just a global ...

If you asked your retail staff to look customers in the eye and greet them with a smile, would that hurt your business? Maybe. U.S.-based Walmart discovered this in 1998 when it opened its first ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

One of the most prevalent challenges I hear when talking to brand leaders about their New Heartland strategy is their conundrum of how to adapt their existing global messaging to fit this overlooked ...

English-language hits used to dominate. In the current streaming era, they're being replaced by artists performing in local languages. By Glenn Peoples U.S. labels and musicians have long counted on ...

Here's a mashup term to ponder: "glocalization." Glocalization, as defined in Investopedia, describes "a product or service that is developed and distributed globally, but is also fashioned to ...

The last couple of years have radically transformed how and where we work – and spurred new approaches to going global. Here, for The Drum’s Globalization Deep Dive, Rowan Byers of social specialists ...

The competition in the smartphone market is increasing day by day, with a number of established brands vying for market share. Despite this intense competition, consumers are still willing to give new ...