Search Engine Roundtable

The Display URL May Impact Your Google AdWords Quality Score

Your Google AdWords display URL may impact your AdWords quality score, but to what extent is the question? A Google Groups thread has discussion on the topic, where AdWordsPro.Jordan, an official ...
Search Engine Roundtable

Google to Lay Down the Law on AdWords Display URL Policy

Google Updates AdWords Display URL Policy from PPC Hero suggests that Google AdWords has updated their display URL policy. But after further research, the policy has not changed. I asked Google why ...
Search Engine Land

Google AdWords To “Strictly Enforce” Display URL Policy

PPC Hero wrote that Google would be making changes to the AdWords display URL policy on April 1st. I asked Google for more details on this policy change and they informed me that the policy is ...
adexchanger

The Display Game Changes: AdWords Adds Retargeting

Today, Google announced that it is enabling Google AdWords advertisers to remarket to its users by letting them cookie their users, and then buy display ad inventory that match those user cookies on ...
Marketing Dive

Google's latest AdWords update now includes forecasting data

Google updated AdWords Display Planner to include click and impression forecasting data based on campaign bid and budget. It also announced a new program called Smart Goals that uses machine learning ...