The creative brief has been written by BBH’s chief strategy officer, Will Lion, who stated “this might be the most important brief you ever work on”. The brief asks that the industry create to ...
A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...
When working with a creative team to get your marketing messages across, it’s essential to get your brief spot-on. And yet this often doesn’t happen. Creative teams find themselves struggling to ...
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