Ronald McDonald is a clown. Birdie the Early Bird is a bird. The Hamburglar is a burger burglar. Mayor McCheese is the burger-headed mayor of McDonaldland. But what, exactly, is Grimace? On June 6, ...

Grimace has taken the world by storm since McDonald’s brought back the iconic character last month. The friendly, purple blob-like creature, who celebrated his 52nd birthday this year, quickly became ...

We may still have no idea what Grimace is, exactly, but at least we know the flavor of his new birthday shake... or do we? On June 6, McDonald’s announced its first-ever purple-colored shake to honor ...

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald's had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely did ...

The lovable, spherical-shaped character Grimace has always been one of McDonald's most recognizable faces — even if fans never knew what he actually is Dave Quinn is the Deputy News Director at PEOPLE ...

(NEXSTAR) – Twitter users who follow the official McDonald’s account were greeted to a nostalgic sight on Monday: the large purple face of Grimace — bug-eyed and nearly expressionless — staring ...

The line between hero and villain is paper-thin — something Grimace (and McDonald’s) is learning first-hand. On June 12, McDonald’s released the berry-flavored Grimace shake as part of the extensive ...

The Grimace Shake gives me hope for humanity. Before studying journalism, I had never touched Twitter. I had no interest. I didn’t really understand the appeal of the microblog (in part because I didn ...