Understanding your audience is crucial to a games success and knowing how that audience engages with your game can be incredibly important to retaining and satisfying players. If players are having a ...

Is your landing page engaging your target customers? How can you increase ROI without increasing marketing budget? Both of these questions can be answered by a well set on-site analytics routine. You ...

Spherical YouTube videos with over 1,000 views now include ‘360° Heatmaps’ within the Analytics section of the Creator Studio. The new feature provides a visual representation of low to high attention ...

CARLSBAD, CA--(Marketwired - Sep 22, 2014) - Razer™, a world leader in connected devices and software for gamers, today announced the open beta for Razer Synapse: Stats & Heatmaps, a software feature ...

Why it matters: Strava provides one of the most popular exercise services in the world, with mobile apps designed to offer social features in addition to basic tracking. Mostly used by cyclists and ...

Encinitas, Calif.-based idea generation and market scanning technology provider Trade Ideas has rolled out new social media analytics and functionality for the execution algorithm evaluator in its ...