Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it's ...

If you have a website, the last thing you want is a 404 error page when a page link cannot be found. Not only is it bad for your Google search rankings, but it is ...

Google’s John Mueller offered insights about how Google treats a popular black hat link building trick. His answer deflated the benefits of the strategy and also gave insights into how Google’s ...

We have been reporting about Microsoft's issues with handling 301 permanent redirects since September 2006. We came back to the issue this past December but still, Webmasters are complaining at the ...

Google’s Gary Illyes answered a question about which is less worse to use, millions of 404 error pages or 301 redirects. Gary’s answer cleared the air about how ...

After gaining experience rewriting a massive number of URLs and ensuring that the old URL redirected to the new, Jennifer Lopez digs deep to demonstrate the difference between URL rewrites and 301 ...