The new initiative will fund evaluations developed by third-party organizations that can effectively measure advanced capabilities in AI models. AI research is hurtling forward, but our ability to ...

Cecilia Van Cauwenberghe explains how to measure the future using nanoscale metrology and discusses the global competition ...

DoubleVerify (“DV”) (NYSE: DV), a leading software platform to verify media quality, optimize ad performance, and prove campaign outcomes, today announced the expansion of its integration with ...

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide metrics on ...

VideoAmp, a tech-first media measurement company transforming advertising, has announced its plans to deliver on advanced outcome measurement capabilities for advertisers and publishers across a range ...

Ogury, the global leader in personified advertising, today (June 1st, 2023) unveiled new capabilities providing brands and agencies with attention measurement metrics at the campaign level, through ...

Buganza, Tommaso, and Roberto Verganti. "Life-Cycle Flexibility: How to Measure and Improve the Innovative Capability in Turbulent Environments." Journal of Product Innovation Management 23, no. 5 ...

Measuring customer experiences has long been a cornerstone of customer experience (CX) programs, yet traditional survey-based feedback methods are increasingly under pressure to evolve. As businesses ...

NEW YORK--(BUSINESS WIRE)--Scope3, the collaborative sustainability platform leading the decarbonization of media and advertising, today announced the addition of digital out-of-home (DOOH) to its ...

LDRA tool suite now identifies and quantifies the impact of timing coupling interference to help developers comply with worst-case execution time (WCET) requirements of multi-core guidelines such as ...

Expanded capabilities include DV Campaign Automator TM, empowering advertisers to streamline their Microsoft Advertising campaign workflow NEW YORK--(BUSINESS WIRE)-- DoubleVerify (DV) (“DV”) (NYSE: ...