Retailers rely on special events and creative pricing strategies to attract new and established customers into their store locations. Whether your business serves a niche market in a small town or ...

The labeling and in-store promotion of both healthy foods and low-sodium, low-fat, or lower-sugar-content food choices can increase sales of promoted food items, according to a study by researchers at ...

To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ...

Wrigley, a subsidiary of Mars, Inc., has launched its latest in-store promotion, in partnership with Marvel. The “Originals versus Sours” promotion encourages consumers to choose sides with Iron Man ...

While products in the dairy case represent a significant proportion of total sales in supermarkets, there is limited information on the effects of in-store promotion on the sale of dairy products. An ...

Seen any Oreo TV commercials lately? How about an in-store one at your local Wal-Mart? Kraft Foods, makers of Oreos, has turned to narrowcasting--in-store broadcasting, to promote Oreos with an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If customers can get the same products online, then there needs to be an incentive to visit ...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to ...

"In-store marketing delivers nearly a 100% increase in sales. Tying in in-store displays and feature ads gives us a 430% lift," said George Loesch, director of trade marketing for U.S. soup at ...

Blockbuster is driving people to its retail outlets via an in-store promotion and sweepstakes tied to DreamWorks Animation’s DVD release of “Shrek the Third.” People who rent or buy any Blockbuster ...