The companies that win through positioning beat indecision, inertia and the alternatives buyers considered. That's what diagnosing your true competitive forces means.

Prior to launching any PPC campaign, you must benchmark your competitors. This vital step will help you identify strategic best practices and set your account apart – which can improve performance ...

"We don't have any competitors." It's a line I hear often from clients, and it always gives me pause. It's technically possible that your brand has carved out a niche so specific — say, a dating app ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. When you have a new startup idea, it’s essential to understand the ...