We are all influencers. I am not talking about a social media influencer encouraging you to buy that amazing product during a special sale. No matter your role, you are influencing others every day.
Most people know how important it is to manage up. It takes day-to-day effort to successfully navigate the working relationship with a direct boss. But influencing up can be just as important.
In a departure from their usual content, TikTok beauty influencers are “de-influencing”, telling viewers what not to buy. Offering uncharacteristically critical product reviews, many are directing ...
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