The intangible cultural heritage of Campania is enriched with 46 new elements, confirming the vitality, cultural depth, and ...

Belarus has four tangible sites and seven intangible elements inscribed on the UNESCO World Heritage List. In 2027, Belarus ...

When products are commoditized, manufacturers must compete on services, business models and intangible dimensions of their value proposition. In many cases, intangibles are tie breakers when customers ...

Iran's art of mirror-work in Persian architecture, UAE's traditional art form that blends performing arts with oral tradition and Switzerland's yodelling -- a vocal technique involving the use of ...

While this quote by a renowned genius may come across as self-effacing, it makes a point relevant to our three-part series on understanding your brand’s molecule. Here is what I mean: You don’t need ...

In a cultural achievement that adds to the United Arab Emirates' list of accomplishments, the nation successfully secured the inscription of four new elements onto UNESCO's Representative List of the ...