Capgemini offers consulting, technology, outsourcing and local professional services, working with clients to develop strategies and technologies tailored to their needs. It has a wealth of experience ...

Doing business in a hypercompetitive landscape requires transformational performance to succeed. Conventional models of marketing and brand strategy continue to falter as digital disruption and ...

It’s proven that companies that use a cross-channel marketing strategy are able to retain twice the number of customers and increase sales by nearly 300% compared to businesses that use single-channel ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...