Judging by the reaction to the new naming scheme for upcoming processors, you'd think the chipmaker had committed high treason. Brooke Crothers writes about mobile computer systems, including laptops, ...
The Intel Core Ultra 9 285K. Just rolls off the tongue, doesn't it, immediately and intuitively communicating the varied and undeniable virtues of Intel's latest top-rung PC processor. Well, perhaps ...
The new Intel Evo sticker you’ll see on laptops this fall is Intel’s answer to the question, “So what this makes this laptop PC so special, anyway?” Ever since Intel launched its Project Athena ...
Intel may still be “inside” but the chipmaker is taking a leap ahead in the New Year with a new branding strategy. That is, Intel is adding to its ubiquitous brand “Intel Inside” with a new tagline: ...
Hoping to build on more than 30 years of chip-making history while embracing the changes buffering the semiconductor industry, Intel has unveiled a new branding strategy, shelving a familiar ...
The Meteor Lake CPU releases expected later this year will mark the end of Intel’s “generational” naming system. Plus, say goodbye to “i” naming for client processors. Intel announced on Thursday that ...
Intel has decided to sunset its legacy Core "i" branding for mobile and desktop processors, and has also introduced a new "Ultra" category. Moving ahead, the Team Blue silicon will be marketed simply ...
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