The OOH industry was undoubtedly impacted by the pandemic, with full-year ad revenues predicted to have dipped by 22% to US$10 billion in 2020. Last year's circuit breaker and social distancing ...
To celebrate the 2023 AFL Premiership season, the AFL partnered with Poly to give fans the opportunities to show off their teams’ colours. The announcement: AFL fans can proudly show off the colours ...
The out-of-home (OOH) scene has been rapidly changing especially as more people go online and the focus shifts to social media ads. In fact, more than two-thirds of the world's population now use the ...
P&G's Pampers brand is rolling out a campaign in support of Prematurity Awareness Month and what it calls the "Littlest Fighters," with elements including a video spot, user-generated content on ...
New Research Says 92% of Marketers to Boost Out-of-home Budget in 2022 as Digital Ad Returns Decline
Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance BOSTON--(BUSINESS WIRE)--OneScreen.ai ...
Shoppers looking for gift inspiration, or wanting to treat themselves this Christmas, can engage with Swarovski’s latest retail campaign that converts oOh!media’s interactive digital EXCITE panels ...
In 2025, digital out-of-home (DOOH) spend in Europe is projected to hit over £3bn. With increasingly eye-catching and interactive possibilities, brands are turning to DOOH to leave a lasting ...
Ooh Media is offering shoppers a digital gift list service through its interactive advertising screens in conjunction with Havas and crystalware maker, Swarovski, as this year’s Christmas shopping ...
Australian out-of-home (OOH) company Living Image Media has launched its market-first advertising platform in major shopping centres across Sydney. Living Image Media offers interactive digital ...
SINGAPORE - Coca-Cola has partnered with influencer Narelle Kheng (Sam Willows) to connect with Singaporean young people for its ‘Coke uplifting breaks’ campaign. The campaign plays out across Clear ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. While digital and static push advertising are becoming less effective, “transitional” out-of ...
Dublin, July 16, 2020 (GLOBE NEWSWIRE) -- The "Global Digital OOH Market 2020-2024" report has been added to ResearchAndMarkets.com's offering. The digital ooh market is poised to grow by $ 3.78 bn ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback