When designing search systems, the decision to use keyword-based search, vector-based search, or a hybrid approach can significantly impact performance, relevance, and user satisfaction. Each method ...

The keyword is both dying and thriving right now. They are instrumental in providing direction for our strategies. Additionally, they are a core component of how the most popular form of digital ...

Understanding how people search – and aligning their search intent with the stages of the marketing funnel – is critical to crafting a powerful, long-term PPC strategy. This article will: With these ...

Keyword research is the foundation of any successful PPC campaign. By identifying the right keywords, advertisers can reach their target audience, maximize ad relevance and control costs. This guide ...

Data search platform Algolia announced it has acquired San Francisco-based neural search startup Search.io. Algolia is known for its keyword-based search and discovery platform that processes ...

Hosted search and discovery platform for enterprise Algolia Inc. today launched NeuralSearch, a vector and keyword search engine using a single application programming interface that provides ...

Hybrid search refers to merging search technologies — but the tech used to create hybrid search engines is changing. Here’s where it’s at today. Traditionally, hybrid search referred to a mix of ...

AI search ads will impact traditional search businesses and present challenges for brands -- especially for those with heavy investments in traditional keyword-based search advertising. Ad spend for ...