KitKat is using the dash symbol as a visual cue tied to its “Have a break” positioning. Its new national campaign is running across OOH, digital, social and streaming platforms, including Netflix, ...
KitKat, the chocolate snack, used to have a hyphen between "Kit" and "Kat," so its official name was once "Kit-Kat." For instance, in late 2023, a Reddit post shared in the Mandela Effect subreddit ...