LEGO released 8 Star Wars set with the latest SMART play innovation. The bricks can now react to your builds without needing ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew ...

LEGO master builders that are looking for an easy way to add extra effects to their LEGO creations in the form of sound, light or even action, may be interested in a new range of “Super Bricks” ...

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and speakers, it brings sets to life with interactive sound and light effects.

The new Smart Brick is a new hope for Lego and one that could have huge possibilities ...

LEGO has just opened pre-orders for its brand-new Smart Play sets, marking a major evolution in how LEGO builds interact with players. These sets combine traditional building fun with interactive ...

New Delhi: At CES 2026 in Las Vegas, The LEGO Group stepped into unfamiliar territory. The company, known for plastic bricks and imagination-led play, unveiled a new technology platform called LEGO ...

Andy is a seasoned technology journalist with more than 15 years experience in the mobile industry, writing for Digital Trends, Wired, and more. During that time he has reviewed hundreds of ...