LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest

The Smart Brick was revealed at CES 2026, and shown to power lights, sounds, and interactive features on an upcoming Star Wars playset.

In a groundbreaking development for both Star Wars enthusiasts and LEGO fans, the new LEGO SMART Play platform promises to revolutionize the way we engage with brick-built creations. This innovative platform,

Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform that aims to peel children from their phones and draw them back into physical play.

Club Penguin may be shutting down, but there’s a new social network for kids arriving today from LEGO. The company known for its physical blocks and building sets is launching LEGO Life, a safe, online space where kids can share their LEGO creations, and ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If your kid loves a LEGO activity, then you can’t go wrong with this as a holiday gift to snag early. So be sure to ...

One LEGO builder shares a look at their completed replica of their parents' house, capturing the real-life structure in block form.

If your child is a budding Lego genius yearning to show off her creative constructions to the world, then Lego has just the place for her to do it. The company behind the iconic bricks has just launched a new social network made for kids under 13.