I played with the LEGO Smart Brick — my early verdict of LEGO's most controversial change in years

After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...
ExtremeTech

Lego Introduces a 'Smart Brick' That Reacts to Play in Real Time

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...
Dagens.com on MSN

Lego’s next big experiment: bricks that respond to play

The centerpiece is a new Smart Brick, part of a broader initiative that could mark Lego’s most ambitious move yet into ...
Game Rant

LEGO Says Its “Smart Brick” Is an Added Layer That’s Here to Stay, but I’m Not Convinced

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...
Forbes

New Bricks Hitting The Toy Aisles As Companies Compete With Lego

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Lego Group built itself into one of the largest toy ...