Lego is introducing its own 'smart bricks' - here's what we know

Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

8 video game LEGO sets that prove the brand is targeting adults more than ever

With price, complexity, and retro references, these are the Video Game LEGO Sets That Prove the Brand Is Targeting Adults ...
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Lego’s smart brick has been eight years in the making – I spoke to the man behind it

When Lego first showed me Smart Play in action at CES 2026, my immediate reaction was pretty simple: this feels magical. Not techy. Not attention-grabbing. Just… fun in the way Lego usually is when it ...