Microsoft on Friday debuted its AdCenter Incubation Lab, providing a peek at some of the ad-based technologies the lab is cooking up. As previously reported, Microsoft has been developing its AdCenter ...

The online advertising industry is in for the bumpiest ride of its existence. Of the 44 basic digital advertising use cases analyzed by the IAB Tech Lab’s Privacy ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

The Limners and Bards Limited (The LAB), in its latest efforts to diversify revenue streams, has ventured into trolley advertising. The initiative, more popularly practised overseas, has since June ...

When it comes to high profile experiments in blending technology and advertising, creative and digital agencies typically get the credit. But their counterparts, media buying shops, are also working ...