One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Add Yahoo as a preferred source to see more of our stories on Google. The Food and Drug Administration is expected to propose a change to prepackaged food sold in America: a requirement that the front ...

For canny designers, a small label is the place to set the tone. Brands such as Fiorucci, Fjällräven and CYC use clever ...

ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...

Troegs Brewing Company has a new look. In fact, longtime fans might do a double-take next time they go to purchase their favorite Troegs' beers including Nugget Nectar, Troeganator and Perpetual IPA.

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...

In the growing craft beer market, breweries are making their bottles and cans stand out through colorful packaging and distinct graphic designs that draw a customer’s eye. Brewery owners, along with ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...