Labubu is on track to become a billion-dollar business by the end of the year as sales surpass Hot Wheels and Barbie dolls, parent company Pop Mart reported Aug. 19. Labubus are collectible plush toy ...

Labubus, the mischievous elf plush toys seen hanging on every celebrity’s designer bag this summer, have gone viral across the world, but now we know exactly how popular—and profitable—they have been.

At peak, Labubu dolls weren’t just collectibles, they were emotional currency. Every social feed served unboxing after unboxing of pastel creatures with wide grins and rabbit-like ears. Blind-box ...

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These days, so few trends escape the containment of algorithmic silos to become bona fide phenomena that it can be tempting to feel like the ones that do are important to put effort into understanding ...

Pop Mart celebrates Labubu’s 10th anniversary with MEGA editions, Macaron plush pendants, and Checkmate figures reshaping blind box resale dynamics. Pop Mart marks the Labubu 10th anniversary ...

Labubu mania peaks as life-size prototypes and elite collabs like Vans and Sacai drive six-figure auction results and five-figure resale demand. Life-Size Mint Green Labubu Prototype: $170,000 – ...

Last year a giant Labubu Christmas tree was unveiled in Chengdu, China. (Photo by Yang Haiyong/VCG via Getty Images) If Labubu has been the story of 2025 then the elf-like figure might also be the ...