NEW YORK — Lacoste reopened its expanded Fifth Avenue flagship on Monday after closing it for six months for an extensive redesign and renovation. The store adds another 1,000 square feet of space by ...
The update places strong emphasis on typography. Lacoste has unveiled a refreshed visual identity designed to modernise its ...
The brand introduces a refined design system, revisiting its archives, typography and iconic crocodile to bring greater ...
Developed in collaboration with Commission Studio, this visual identity will be progressively deployed across all brand ...
The refreshed identity draws from the brand’s archives, with updates to typography, colour palette and the iconic crocodile ...
Lacoste’s latest campaign for its fall 2025 collection, Lacoste Icons, pays homage to the brand’s roots since its founding in 1933. Drawing inspiration from its deep-seated heritage in tennis, it has ...
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