During our #ThrivePastFive study, Realtor.com® dug into the struggles agents have to find out why so many agents don’t last longer than five years in the industry. One of the issues we heard time and ...

Last week, News Corp., owner of realtor.com in the U.S. and the majority owner of REA Group in Australia, announced the $210 million acquisition of lead qualification service Opcity. Why it matters: ...

The general relationship between sales and marketing teams has always proven to be challenging. Marketing teams work hard to drive leads but are often frustrated with sales teams not engaging those ...

Lead generation is an expensive task for any B2B marketer, but it’s not cost alone that keeps them up at night. Understanding the nuances of each lead and how to replicate some level of success is as ...

"I'm approaching leads, but they aren't turning into sales meetings," or "Things stall during the consideration phase after a ...

There’s a familiar conversation in almost every marketing organization: “We need more leads.” Then, a few weeks later: “The leads we’re getting aren’t good enough.” So the marketing team tightens ...

“They were total flakes. They never got back to me.” “Buyers are liars.” You know who says these types of things about their leads? Agents who don’t have a system in place to ensure timely responses.

In this case study, we’ll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. Help ...

So, you and your team have been acing lead generation, and you’ve got leads. Now what? Even with the highly saturated market, lead generation is the easy part. People will always have an entry-level ...

Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art that many have yet to grasp. About 61% of marketers consider generating traffic and leads ...

In the competitive world of real estate, generating leads is just the beginning. The real challenge lies in converting those leads into loyal clients and, eventually, into closed deals. Lead ...

On average and across every industry, lead conversion rates are abysmal. This tough reality can prove true regardless of how you define "conversion" -- whether it’s simply getting a booked appointment ...