In today’s competitive landscape, organizations are continuously seeking strategies that maximize long-term value while containing costs. New marketing leaders — particularly CMOs — face the challenge ...

What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution? From dealing with legacy tech to determining whether to adopt a software suite approach or a best-in ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionize your business. But here ...

In the relentless arms race that is modern marketing, brands are bombarded with the promise of new technologies – each claiming to keep you ahead of the curve and revolutionise your business. But here ...

Earlier this year, I had the opportunity to speak at the Gartner Marketing Symposium in London about the ever-expanding universe of technology that marketers are surrounded by. The temptation is ...

Leveraging marketing automation and database building, businesses can streamline audience acquisition, drive revenue, and stay ahead in an evolving market. 60% of senior executives in the financial ...