Soccer superstar Lionel Messi and influencer Logan Paul’s Prime Hydration LLC agreed to end their dueling trademark-infringement claims over their respective sports drinks.

Logan Paul and KSI, former rivals and now business partners, established their energy drink brand named Prime, which has been making waves since entering the market. Recently, the popular brand faced ...

Lionel Messi has made a surprising move off the pitch by launching a non-alcoholic hydration drink brand called Más+. This new venture is a collaboration with Mark Anthony Brands, the owner of White ...

When you're thirsty, nothing hits the spot faster than a cold beverage, no matter if it's a cold bottle of water, a can of soda, or an energy drink. But a beverage should ideally be equal parts ...

YouTube influencer Logan Paul attempted to dispute class action allegations that Prime Hydration drinks contain dangerous levels of PFAS, posting a TikTok video addressing the suit to his more than 18 ...

Lionel Messi has made contradictory statements about his involvement in Más+ by Messi hydration drinks, rival company Prime Hydration alleges in a false-advertising complaint filed last week in ...

PRIME Hydration is the much-discussed and much-publicized drink cofounded in 2022 by two of the most popular YouTubers and social media influencers in the United States and beyond. The brand had a ...

The U.S. Olympic and Paralympic Committee is suing YouTuber Logan Paul’s energy drink brand, accusing it of trademark infringement just a week ahead of the 2024 Paris Olympic s. In a federal lawsuit ...

2024 wasn't just a year full of fun and innovative drinks, it was also a year full of litigation regarding said drinks. Numerous trending drinks and popular drink brands found themselves at the center ...

New York (CNN) — Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Despite Messi’s star power, the drink still faces a challenging market, with longstanding competitors.