This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. As it continues to work on its advancing AR ...

While the Snapchat mobile app is Snap’s most popular offering, its desktop app Lens Studio lets users easily create augmented reality lenses that can be applied on the go. Today, Lens Studio is adding ...

Dubbed Lens Studio, the self-serve platform will see one of Snapchat's most popular features become more democratised. Members of the public as well as companies can download it, but crucially for ...

Snapchat is bringing generative AI videos to its social platform. The company has today introduced what it calls Video Gen AI ...

Mediabrands Content Studio Debuts First Snapchat Lens in LATAM to Use Body Tracking Technology, an Original Soundtrack and a Voiceover to Promote Amazon Prime Video’s New Maradona Docudrama (IPG’s New ...

Folks who make augmented reality lenses on Snapchat will soon have another powerful tool at their disposal: the LiDAR scanner on iPhone 12 Pro and iPhone 12 Pro Max. Snap has rolled out a Lens Studio ...

Some of the biggest viral Internet sensations this year have been apps like Gradient and Face App that use an image of someone's face to either dramatically age them or show how closely they resemble ...