To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...

It's hard to believe that we’re already more than halfway through 2023. As we try to wrap our brains around that fact, it’s important not to forget to look to the future. Specifically, the future of ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...