A logo is just the small graphic that accompanies company branding. It’s simple. Doesn’t require much. All it needs to do is identify the company it represents and be easy to stick on advertising, ...

On Sundays, designer Louise Fili likes to venture into her Manhattan office, pull out her visual diaries–albums of perfume labels, orange wrappers, photographs of street signs, she’s been making for ...

On Wednesday, Pandora unveiled it's newly redesigned logo. Experts weigh in on whether that change was successful. By Lyndsey Havens On Wednesday, Pandora unveiled its newly redesigned logo. In a blog ...

Microsoft today unveiled a new corporate logo, its first large-scale logo redesign since 1987. Everyone with a working set of eyeballs can weigh in on whether they like it or not — and many people ...

Graphic designer Paula Rupolo swapped the colors of competing brands’ logos. Blue Coke, anyone? Seeing a logo that’s been in your life for years all-of-a-sudden rendered in different colors can be as ...