Innovation has become management’s new imperative. Everybody wants to be the next Apple, Google or Netflix, nobody wants to be Kodak, Blockbuster or US Steel. Go to any conference these days and some ...

If you’re someone filled with innovative ideas and eager to make the world a more creative and forward-thinking place, then this course is for you. The MG104: Innovation Management course covers a ...

This is an overview of Professor Cusumano's new book Staying Power: Six Enduring Principles for Managing Strategy and Innovation in an Uncertain World|, prepared for the 2009 Oxford Clarendon Lectures ...

Managing innovation is terrifying. It’s terrifying for many different reasons, but here I’ll just outline four: 1) Expectations are huge; 2) Resistance to change is not insignificant; 3) The need for ...

Apply now for 2026 entry or join us on a discovery afternoon to see where a Sheffield masters could take you. Our programme is designed to prepare future leaders capable of navigating and influencing ...

Process matters. In fact, any start-up is searching not only for the modern phrase “product-market fit”—a proven solution to a problem that people will pay to fix—but also for a process for achieving ...