The new verified data simplifies the process of reaching key audiences across digital platforms, enabling marketers to leverage the combined power of unique data sources in a single audience offering.

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

The rise in behavioural targeting is transforming B2B marketing at a time when greater efficiency and innovation is paramount. Alex Blyth reports There has never been a greater need for B2B marketers ...

Robinhood acquired an Indonesian brokerage and digital asset trading firm to access a market with 17 million crypto investors. Crypto and stock trading platform Robinhood is set to tap into ...

Financial giants have made a conspicuous bullish move on Target. Our analysis of options history for Target (NYSE:TGT) revealed 22 unusual trades. Delving into the details, we found 45% of traders ...