As a small-business owner, you have to admit: Some of the most fun you'll have will revolve around creating a department, job titles and job descriptions within it. At the same time, you have to admit ...

A marketing management role offers the chance to put into action your leadership and managerial skills, whilst working to tight deadlines to drive compelling campaigns. The day-to-day role of a ...

Marketing is a multifaceted role that requires a diverse skill set. In some companies, a marketer is assigned very specific, specialized tasks, while in others you must be a jack-of-all-trades type.

Marketing co-ordinators help with the execution of marketing strategies and campaigns. Often reporting to the marketing manager, marketing co-ordinators provide general administrative support, track ...

Job descriptions are an essential part of the hiring process. They perform two major functions for a company: framing the business needs and helping attract candidates based on skills and profile ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. If you don’t have a marketing background, hiring a marketer can ...

A product marketing manager is crucial in driving demand for and adoption of a company’s products or services. Operating within a marketing agency or a corporate setting, this role involves close ...