AI costs don’t scale like licenses or infrastructure. Learn why inference and orchestration drive volatility — and how teams ...

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The harmonization of marketing technology (martech) and digital operations has emerged as a critical determinant of organizational success. Sounds easy, right? It really isn't. "Of course there is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Your marketing technology, or martech, platforms and infrastructure have a profound impact ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

After 27 years working in the tech industry, first as a software engineer and developer, then as a chief technology officer (CTO) and now as the CEO of Bridgeline Digital, here’s some hard-earned ...

When Annie Garvey first walked into Covance as the new head of demand generation, she knew nothing about martech. Now, she has become its champion. Annie and her team set out to not only change ...

Here’s what companies can do to avoid going mad over their Martech stack. The combination of MarTech and AdTech (aka, “MadTech”) has been a game-changer for organizations, allowing many of them to get ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Find out how PwC used a new MA platform to make a step-change in its digital campaigns while increasing customer engagement. PwC is one of the UK’s leading professional services firms. It has over ...