Add Yahoo as a preferred source to see more of our stories on Google. Gwyneth Paltrow appeared in a viral ad for Astronomer, a tech company. Astronomer had earlier gone viral after its CEO and head of ...

MNTN, the parent company of Ryan Reynolds’ Maximum Effort Marketing, has entered into an agreement to offload its interest to “an affiliate of its original owner.” The move will recombine the digital ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

EXCLUSIVE: Amazon MGM Studios has moved to preemptively acquire The Killing Kind, a psychosexual thriller pitch from screenwriter Zach Helm (Stranger Than Fiction), which Ryan Reynolds’ Maximum Effort ...

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to "Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...

Astronomer might have gotten the last laugh following the viral moment that caught its former CEO and former head of HR in an embrace at a Coldplay concert. And it has, in some ways, Ryan Reynolds to ...