When Taylor Swift and Travis Kelce made it official last month with a joint post on Instagram, brands hopped on the announcement like it was the last train leaving engagement station. Within 24 hours, ...

Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be used to "personalize the content and ads" that people see ...

In May, Meta CEO Mark Zuckerberg floated a world where AI could run the entire ad process-from making creative, targeting, and tracking sales. On a podcast with Stratechery's Ben Thompson, Zuckerberg ...

Meta will soon show ads and other content to users based on their interactions with the company's digital assistant and other products powered by artificial intelligence. The company said its AI ...

Following Meta’s latest earnings call, the company has shared a listing of five key stats of note for advertisers, and how to apply them to your own ad efforts. From video, to Threads ads, to AI tools ...

Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it's still all about squeezing more money out of its ...

The hyperbolic reaction is understandable—maybe even justified. With 3.43 billion unique active users across its platforms around the world, and an advertising machine that brought in $47.5 billion in ...

We may receive a commission on purchases made from links. Meta will start scraping conversations with AI chatbots to gather data for the purpose of ad targeting. The company says this data will be ...