Mobile marketing is changing the way businesses connect with their customers. With more people using their phones for everything from shopping to socializing, it’s crucial to have a solid plan in ...

Is Facebook opening a privacy can of worms with ads targeted by app use? As Facebook continues to ramp up its mobile advertising strategy, it is reportedly readying a new offering that will enable ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Want to grow your business? Embrace mobile marketing and tap in to the legions of smartphone-wielding Facebook fans. As important as it is to growing your business, an entrepreneur can allocate only ...

Many business owners are not aware of how diverse and flexible mobile marketing is. As someone who offers a range of mobile services, I notice that many potential clients think that mobile marketing ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Impact on marketing of Facebook’s $19B acquisition of WhatsApp: Big zero Facebook’s plan to acquire mobile messaging service WhatsApp for $19 billion has earned the ire of frustrated media, ...

Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons? ability to precisely target location-based mobile offers and messaging to consumers.

Brands, publishers and retailers began embracing more mobile video advertising in 2011 as a way to lock in engaged users. Experts agree that the medium will continue to grow in 2012 with more ...

The swell of smartphones and the growing hoards of people accessing the Internet from them should be ignored at the savvy marketer’s peril. Gone are the days when mobile marketing was only about push ...