In 2019, NBCU created a new role – EVP of ad ops and platforms – to unify its ad tech, data and operations across platforms. The move proved prescient. A few months after ad tech vet Ryan McConville ...
Ryan McConville, Executive Vice President and Chief Product Officer at NBCUniversal, breaks down the company’s new cross-platform ad tools designed to deliver the right ads to the right person at the ...
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