Most manufacturers realize that product packaging can be just as important as the product itself in terms of sales and overall success. This is why many manufacturers enlist the services of a ...

We thought brand managers and package designers were the only ones who believed in the power of packaging! Not so. It’s truly inspiring to see consumers jazzed about well-thought, well-executed ...

Originally, I started to write this entry about a Sustainable Brand Identity. But as I put pen to paper and fingers to keyboard, I realized that my opening paragraph deserved a bit more attention.